Saturday, January 17, 2009

Blog Assignment - Week 2

This weeks blogging took me through many sites before deciding on the three potential site I could talk about. I believe I have decided on some interesting treasures, but I will let you the readers be the judge of that.

1) GoodGuide
2) AniMoto
3) WOMF (Word of Mouth Forum)

Good Guide
Good Guide is a web site where people can register (to get more access) or just browse information in regards to products, whether the products that are used at home is safe, healthy & green. The products are organized in three categories Toys, Personal Care & Household Products totaling 65000 product reviews. The researched review involves information beneath the label of products such as the ingredients used, the effect of the ingredients on the body and environment (if its harmful or not). for example certain aftershave for men contains toxic chemicals that can be a catalyst for causing cancer. This site provides useful information for users on products and companies of those products.

The information for products can be accessed through the web site, iPhone (have to download the software from apple stores) and can use Short Message Service (SMS) to get details on specific product at a time when you are out and about in a supermarket for example. Good Guide also has a blog that the user can subscribe to and follow the postings.

The website was developed "for benefit" purpose to fill the huge information gap in the market place. I can also see that there are few revenue streams on this website one of them being Apple, since you can only use iPhone to access the sites information and the other being Amazon. If you are satisfied with a product after reading about it, the site provides a link to Amazon.com were you can purchase the product.

being a member (which is free) you can request a product to be rated and share your ideas on the board.

one thing that I thought this site lacked was the geographical range of product that it ranked. Since its a American based website, most brands and products it caters for is American. Some product brands are global as well for example "Hugo Boss" Perfumes. Anyway this site gives general information on what is really in those products that the retailers sell.

The site states that the "website is in early stages of development" so one assumes that there are other potential opportunity to branch out to other areas of product reviews in the future.


AniMoto
AniMoto is a web application that lets the online user to combine their images and music to produce a professionally looking video. It benefits user by letting them being the director of their own production.

This web application can be accessed through the website and using iPhone. This site has a blogs that can be followed as well.

This website is more commercially oriented i.e. the basic feature has very limited functionality, you have to pay to receive functionality. there is two option for paid service "personal use" and "business use". This site also allows business to advertise on there site for a fee.


Word of Mouth Forum
This website caters for users who want to share and get opinion of products and services in their region for example Otago Dunedin. This website allows the user to pass on the good or bad experience they might have had through word of mouth so everyone who is registered to this site can potentially see. This can help people to learn from others experience before venturing into buying services or products blind. Registered users can both "give" and "get" opinions and rate the services or products as well. The benefit of this site is:

For users: Provides a local guide to the businesses of Otago Region
For Businesses: Minimizes advertising cost tremendously, which can be spent on other avenues such as improving services.

The information can only be accessed from going to the site. You can also subscribe to the RSS feed, so you can follow the site updates.

The website runs on advertisements revenues from local businesses e.g. cutlers real estate.




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